Mei-Hollywood has developed meaningful and lasting relationships with biggest film studios, television
production companies and many of the entertainment industry’s most influential production and marketing
people. message using the tactic of entertainment.
What is Product Placement?
Product placement, the cooperative effort of advertisers and creators of entertainment products in which
trademarked goods are embedded into popular entertainment products in order to encourage their
consumption, overriding entertainment and artistic concerns is becoming a major player in TV economics.
According to media research outfit PQ Media, advertisers spent $2.9 billion in 2007 to place their products
in TV shows and movies, up 33.7 percent from the year before. These large numbers prove that placing
products into popular movies and television is an innovative way to reach viewers and demonstrate the
benefits of a brand. Since the rise of Personal Video Recorders (PVRs), viewers are commonly zipping,
zapping, and skipping commercials. By products becoming part of the program, however, it ensures that
viewers see the placement. placing products into popular movies and television is
an innovative way to reach viewers and demonstrate the benefits of a brand. In addition, product
placement is a very economical way to advertise. It has a very low cost per thousand and an outstanding
MEI-HOLLYWOOD PRODUCT PLACEMENT AGENCY has the advantage of a track record proving the
benefits of this dynamic approach, and offers clients detailed statistics and tools to measure the success
of each product placement campaign.
Product Placement in the Movies
Product Placement on TV
Product Placement in Books and Video Games
Product Placement in Songs
The next time you watch a movie, try to keep an eye out for products or brand-names you recognize. It's
Snapple? Once you've spotted something, see how many other scenes include that product. You'll start to
see a trend. "How," you'll wonder, "can the actor hold the Coke can just the right way every time so that the
logo is perfectly visible?"
Take a minute to comb through your movie memories. You'll probably recall at least a few of these now-
famous product placements:
•Risky Business - Ray-Ban sunglasses
•Back to the Future - Pepsi products
•Demolition Man - Taco Bell (In the future, everything is Taco Bell...)
•You've Got Mail - America On-Line (AOL), Apple, IBM and Starbucks
•Austin Powers - Pepsi and Starbucks
•Cast Away - FedEx and Wilson
•Men in Black II - Ray-Ban sunglasses, Mercedes Benz, Sprint, Burger King.Exetera.......
Oh wait wait read this
Date: 12-14 Feb., 2010
Studio: Warner Brothers
Weekend gross: US 56.4 M
Featured brands: 1-800-Flowers, adidas, American Airlines, American Express, Apple, BlackBerry, Blazer,
Cadillac, Cadillac Escalade, Cartier, Chanel, Chevrolet, Chicago Cubs, Christian Louboutin, Craigslist,
Discovery Channel, ESPN, evite.com, Facebook, FedEx, Ford, Ford Mustang, Gatorade, Hollywood Forever
Cemetary, Indiana University, International Creative Management, Los Angeles Dodgers, Mapquest, Marc
Jacobs, Moët & Chandon, Nike, Nokia, Northwestern University, Polaroid, Porsche, PUMA, Quiksilver,
Range Rover, Retin-A, Scope (mouthwash), Sharpie, Sony, Southwest Airlines, Stanford University, The
BLVD (Los Angeles), The Lawrence Foundation, Toyota, Tufts University, US Army, USPS, Versace,
Victoria's Secret, Volkswagen Beetle, Walt Disney Concert Hall, Yale, York
Comments: In a nod to symmetry and marketing research, Valentine's Day, the movie, topped box office in
ticket sales on Valentine's Day weekend. The star-studded film, however, features just as many – if not
more – brands than stars.
Familiar brandcameo brands such as Apple, Toyota, Sony, and Chanel make the big screen, but the real
props go out to brandcameo count leaders the US Postal Service, the U.S. Army, Stanford University, and
Chevy – each of which has two brandcamoes for the year.
Did we miss something?
Product placement, or embedded marketing, is a form of advertisement, where branded goods or
services are placed in a context usually devoid of ads, such as movies, music videos, the story line of
television shows, or news programs. Traditionally the product placement is not disclosed at the time that
the good or service is featured.
the Four Ps of Marketing.
The 4 Ps of marketing are product, price, promotion, and placement:
1. Product: Product marketing deals with the consumer's needs and wants and how
product specifications can satisfy those needs and wants. Product marketing can
deal with a whole array of issues such as product size, color, and look and feel of
the packaging. Often, first impressions are important, especially if you are
marketing a product that sells on store shelves. You would want your product to
stand out or for the consumer to want to choose your product over the others on
2. Price: Price deals with supply and demand, or how much a consumer is willing to
pay for a product or service. It also includes decisions on discounts and special
offers. Pricing is not as simple as it might seem. In some situations, a lower price
will not necessarily mean that more will be sold as the price level could also
influence the perceived quality of a product. For example, affluent consumers may
expect a premium product to cost more and, so, may not purchase it if the price is
cheap. Pricing often affects the consumer's perception of the attractiveness of a
3. Promotion: Promotion deals with the actual selling, advertising, or publicity of the
product; it entails your communications with your customers and trying to convince
or persuade them to purchase your products or services. This could be done
through such things as television commercials, magazine ads, direct mailings to
residences or businesses, and billboards.
4. Placement: Placement has to do with the availabilty of your product. You want
your product to be visible at the precise moment that a consumer is willing to
purchase such a product, be it through an actual need or an impulse buy. Products
can reach the consumer through multiple ways, including through retail outlets or
mail order. Not every consumer shops the same way and product placement is the
art of getting the product to the right consumer at the right time.